Wiki Loves Monuments (WLM) is an annual photographic competition held by multiple Wikimedia chapters, members, and partners around the world to take pictures of local historical monuments and heritage sites in their region, and upload them to Wikimedia Commons. In 2011, it achieved a Guinness World Record for being "the largest photography competition" ever.

I had the occasion in the past weeks that I spoke with people from WMF who are working for the foundation for some years, and I had to explain what Wiki Loves Monuments is. (And that was not the first time.) It is the largest project of the movement, recognised as largest photo contest in the world, and some WMF people do not know or understand.

— Romaine (link)

And even after explaining the community perspective many times by multiple people, the Wikimedia Foundation does not really get it. Multiple countries have an exemption in their law allowing buildings and 3D-works to be photographed without having to ask for permission, without it breaching the copyright of the architect or artist. This is something called Freedom of panorama. However, countries such as Italy do not have any exceptions like these, which makes hosting competitions like these much harder.

Isn't Italy one of those odd European countries that won't allow freedom of panorama? Surely the impact won't be too great, considering that the type of people who can participate are at least savvy enough to understand the oddities of the Italian monuments situation & Commons.

— Jane023

This is really sad for Italy. Extra sad because of the difficult copyright situation in Italy, what requires the local team already to do much much much more work than in most other countries, just to have a normal contest. The Italian team does a great job this year.

— Romaine

Every year WLM puts a banner on Wikipedia telling readers about this competition. The competition has always been held in September, every year, so it should come as no surprise that it is in September again this year. However, it seems like Wikimedia Foundation's fundraising team has forgotten about this fact. According to Romaine, the fundraising team are planning to have a fundraising banner on the Italian Wikipedia during 62,5% of the time in September, causing the WLM's banner to be mostly absent from the Italian Wikipedia during crucial competition time.

The community is working very hard on improving and expanding the content of Wikipedia by organising Wiki Loves Monuments. I always thought that this was the number one priority of the whole Wikimedia movement. Did I made a wrong assumption somehow?

— Romaine

Apparently, this same problem occurred multiple times over multiple years: in 2014, it was displaced for the same reason, and in 2013 for a privacy policy banner. Despite this, the same issues arises this year again.

I remember running in the same situation a couple of years ago (2013) when a really prominent "new privacy policy" banner [...] Back [then] I contacted the people at the WMF responsible for that. I got some very polite replies that can be summed up as "our project is more important than yours".

— Multichill

Each time this problem occurs, multiple years now in different occasions, the fundraising team says they can't move the banner, but they have never provided any reasonable explanation for that at all.

— Romaine

We were in the same situation last year, including all the negative side effects mentioned already. [...] Like you, we decided to come to terms with the situation without causing drama or trouble, but we communicated very clearly and on various channels that we wish for or rather strongly recommend a better planning this year, i.e. an information for the affected countries months and not only weeks or days before the event, so that they they can come up with adequate strategies and plan accordingly. It sounds that - again - this was not the case this year.

— Claudia Garád

This has caused the user Risker to start thinking of alternative solutions, such as having a big button in the sidebar on the left side of every article. However, this will undoubtedly be hassle to code and will not generate as much traffic as a nice banner. Ricordisamoa also came up with an idea to make the WLM 'banner' become a Main Page panel like the ones on Commons.

According to a message to the mailing list, it seems like the WMF and WMIT have reached a compromise.

[T]his year WLM and FR will split banners in Semptember: we reached an agreement in which

• 1-7 September: everyone see a WLM banner
• 8-22 September: everyone see a fundraising banner
• 23-30 September: the traffic will be split 50/50 between the WLM campaign and the fundraising campaign. (50% of readers will see a fundraising banner and 50% will see the WLM campaign.)
  — Andrea Zanni, Wikimedia Italia

The need of fundraising

All this has caused multiple users to question the need to run banners specifically in September.

I haven't seen anything here about why WMF so urgently needs to request Italian donations in September.

— Steinsplitter

This is kind of confusing. Can you explain why Fundraising can't alter its fundraising schedule for Italy in order to accomodate the WLM annual community activity?

— Pine

Users have asked the fundraising team to publicly comment about this issue on the mailing list.

We were always told that December is the best month. It is no secret that many (and which) chapters run the WLM event in September. Maybe the FR team can explain about that, so that we have the bigger picture.

— Ziko

On 22 August, the Foundation's Director of Community Engagement, Luis Villa, commented that there have to be compromises. The need to run these ads in September or specifically in Italy wasn't really explained, only that they have to run in Europe in the fall.

Fundraising has been asked to raise $68 million this year to support the movement (including funding some parts of WLM!). This is going to be extremely difficult, given the decline in pageviews.

— LuisV (WMF)

This report may also note that in March of this year, the Signpost ran an op-ed called "Does the Wikimedia fundraising survey address community concerns?" which described that the texts in the fundraising banners are misleading at best and fraudulent at worst.

Every year, readers are told that money is required to "keep Wikipedia online and ad-free another year" (a hangover from ten years ago, when bandwidth was indeed the main cost). [...] Every year, members of the community point out here on this list that given the Foundation's present-day wealth, these phrasings are misleading and manipulative. [...] it is abundantly clear that the Foundation intends to use the same approach in this year's December fundraiser. Banners observed in testing earlier this month still used the same wording, despite last year's controversy.

— Jayen466 (link)

On August 30, a Request for Comment on the issue was launched. It was followed by an announcement that the WMF and Wikimedia Italia has already reached a solution. They announced that the fundraising banners would not appear in September.

In the last week, the Fundraising Team and Wikimedia Italia's board worked hard together to find a common solution. In these very last days, we continued a very honest and direct conversation.

I just received the news, and I'm glad to share it with you all.

I personally think that the Fundraising Team made a brave move (as they will not likely meet the fundraising goals), and would love to see it welcomed with the respect it deserves.

— Andrea Zanni [1]

The online fundraising team has had, good productive conversations with Wikimedia Italy...I want to thank them – and especially Andrea Zanni – for their patience, flexibility, and professionalism.

— Lisa Seitz Gruwell, Chief Revenue Officer, WMF