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11 June 2014

News and notes
PR agencies commit to ethical interactions with Wikipedia
Traffic report
The week the wired went weird
Paid editing
Does Wikipedia Pay? The Moderator: William Beutler
Special report
Questions raised over secret voting for WMF trustees
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Wikipedia:Wikipedia Signpost/2014-06-11/From the editors


2014-06-11

The week the wired went weird

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By Serendipodous

It seems that, more than commemorating the great moments in our history, more than even anticipating great sporting events, what our audience wants is the weird. When two 12-year-old girls say that a fictional character created on an internet forum inspired them to stab their friend 19 times, or when an emotionally troubled soldier who may or may not be a deserter is released in exchange for five high level Guantanamo detainees after spending so long with the Taliban he has lost familiarity with English, people rush online to make sense of things. It is a reminder of our duty as Wikipedians to make sense, something we have a patchy record of actually doing.

For the full top 25 list, see WP:TOP25. See this section for an explanation for any exclusions.

For the week of 1 to 7 June, the 10 most popular articles on Wikipedia, as determined from the report of the 5,000 most viewed pages, were:

Rank Article Class Views Image Notes
1 Slender Man Start-class 817,896 OK. Here is when I declare a conflict of interest: I am the creator and maintainer of this article; not that I'm particularly disposed to create articles like this – it was just kinda foisted on me. The circumstances are outside the scope of this list, but might make an interesting Signpost article some day. Anyway, I'm pretty sure that, however my position may colour by biases, they won't be all that different from yours – i.e., when two girls who are either psychotic or psychopathic use a fictional character from a thousand mildly uninspired fanfics as an excuse to stab an unsuspecting classmate 19 times and leave her for dead in the forest, it's better to look at them rather than at the character. Needless to say, the media did the opposite, and thus turned what had been a rapidly ageing meme into a full on cybernetic demon.
2 2014 FIFA World Cup C-class 707,834
It took 29 months and 820 qualifying matches involving 207 national teams representing more than 99 percent of the world's population, but we're down to the final week before the game literally kicks off on Thursday. The final 32 comes complete with the traditional first timers (Bosnia), the heavy favourites (five-time winners and hosts Brazil), dark horses (Honduras) European stalwarts (Germany, Spain, England, Italy, and France) and African hopefuls (Ivory Coast, Ghana, Nigeria, Cameroon). Now all that remains is to see whether Brazil can get its act together and finish construction in time. And if they can pull that off, they may even be able to explain why they built a 42,000-seat stadium in the middle of the Amazon jungle.
3 Game of Thrones B-class 697,515
New seasons of this immensely popular show always draw people to Wikipedia. That it nearly topped the World Cup the week before it began shows how seriously people are taking it.
4 Normandy landings Good Article 665,485
Friday marked the 70th anniversary of this epochal invasion, which many feel marked the point at which the Allies started winning World War II. The largest seaborne invasion in history, it nonetheless caught the Axis off-guard, thanks to a brilliantly effective deception campaign. Memorials were held on the site to commemorate the nearly 10,000 people on both sides who died that day.
5 Game of Thrones (season 4) C-Class 615,681
This is the page with the plot synopses for each episode.
6 Bowe Bergdahl C-Class 551,453
Bowe Bergdahl must qualify as the most controversial non-fictional individual in the US right now. Is he a hero? A victim? A traitor? However you may label him, you can't deny that there isn't a point in his story, from his decision to AWOL in the first place, to his detention by the Taliban, to President Obama's decision to trade him for five high-level Guantanamo Bay prisoners, that isn't cause for uncertainty.
7 List of Game of Thrones episodes List 519,354
The episode list is probably used to look up air dates.
8 The Fault in Our Stars B-class 504,006 Youtube sensei John Green's romantic tearjerker was already a hit with the cyber-set, but boomed up the bestseller list thanks to the opening of its film adaptation.
9 Maleficent (film) Start-class 498,208
Disney's rather startling subversion of one of their most popular tales has left an aftertaste in critics' mouths (its Rotten Tomatoes rating is currently just 50%) but audiences have been positively scarfing it; it earned nearly $130 million in its first ten days.
10 2014 in film List class 423,834
A new entry for the list, probably in preparation for the northern summer movie season.

Wikipedia:Wikipedia Signpost/2014-06-11/In the media Wikipedia:Wikipedia Signpost/2014-06-11/Technology report Wikipedia:Wikipedia Signpost/2014-06-11/Essay Wikipedia:Wikipedia Signpost/2014-06-11/Opinion


2014-06-11

PR agencies commit to ethical interactions with Wikipedia

Eleven public relations agencies have declared their intention to follow "ethical engagement practices" in Wikipedia editing. William Beutler, who has edited the site since 2006, kicked off the initiative by hosting a closed-door meeting at the Donovan House in Washington DC with several PR professionals and Wikipedians. The results were published last Tuesday: a joint statement from the participating PR agencies—representing five of the top ten global agencies and all but one of the top ten in the United States—clarifying their views and practices with regards to the Wikimedia projects. They committed themselves:

  • To seek to better understand the fundamental principles guiding Wikipedia and other Wikimedia projects.
  • To act in accordance with Wikipedia's policies and guidelines, particularly those related to "conflict of interest."
  • To abide by the Wikimedia Foundation's Terms of Use.
  • To the extent we become aware of potential violations of Wikipedia policies by our respective firms, to investigate the matter and seek corrective action, as appropriate and consistent with our policies.
  • Beyond our own firms, to take steps to publicize our views and counsel our clients and peers to conduct themselves accordingly.
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Beutler told the Signpost in a separate interview this week that "It's a challenge to communicate best practices through an entire agency, particularly on a topic relatively niche as Wikipedia. But it's important that they're now making an effort to do so."

But what caused them to issue such a statement? PR agencies have had a rocky history with Wikipedia, beginning with Gregory Kohs, who founded a company (MyWikiBiz) with the express purpose of creating and editing Wikipedia articles on behalf of paying corporations. He was promptly blocked by Jimmy Wales, the site's co-founder.

Still, with the gate open, others followed: the Signpost's archives, for example, hold stories on Microsoft's attempts to monitor articles (2007), the Nichalp/Zithan case (2009), and a PR firm's problematic edits ("The Bell Pottinger affair"; 2011).

Steps were laid by a British association for ethical engagement with Wikipedia, but these efforts were overshadowed a year later by Wiki-PR, which created, edited, or maintained several thousand Wikipedia articles for paying clients before being exposed. Their edits were quickly met with a cease and desist order from the Wikimedia Foundation, and while they claimed that they were "demonized" by the WMF, their action in renaming themselves in February this year suggests that they might yet be a problem for the movement.

For their part, Beutler and his compatriots recognize that they have a long way to go to obtain the Wikimedia community's trust: "I'm very happy with the attention we've had this week, but I hope no one thinks that anything has been solved":


In brief

FDC and staff in November 2013: nominations for four appointed members close midnight end of Sunday 15 June.
An earlier version of the Media Viewer.

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