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Does Wikipedia Pay? The Skeptic: Orange Mike

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By Ocaasi
Orange Mike
Does Wikipedia Pay? is an ongoing Signpost series seeking to illuminate paid editing, paid advocacy, for-profit Wikipedia consultants, editing public relations professionals, conflict of interest guidelines in practice, and the Wikipedians who work on these issues... by speaking openly with the people involved.
The first three interviews in this series (see navigation box on the lower right) focused on individuals who actively promote or attempt to accommodate paid editing. That is obviously not the entire story, else this topic would not be one of the most contentious on Wikipedia. To balance out the full spectrum of discourse, this 4th and then the 5th and final interview will be with some of the more strident critics or opponents of the current paid editing set-up.
Many editors patrol conflict-of-interest territory. One of the most active and the most vocal is long-time Wikipedian Orange Mike. Orange Mike signed on to the Paid Advocacy Watch and has been a frequent contributor to the COI noticeboard. Orange Mike's view of the subject is "skeptical, if not downright cynical", a position reflected in his careful monitoring of articles written by paid editors.
The Signpost spoke with Orange Mike to better understand the threat he thinks paid editing poses and what he thinks needs to change to keep Wikipedia thriving.

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What got you started on Wikipedia? What has made you stay around so long?

It was in 2004, when comments elsewhere led me to discover that the coverage of science fiction fandom and fanzines was inadequate and incorrect. From there, by the old "browsing randomly through the encylopedia" syndrome, I discovered other areas where I could help improve this global project, and provide further information to the world: how cool is that!

When did paid advocacy come onto your radar as a problem?

From the beginning, it was obvious that some people were just trying to use Wikipedia to sell something.

How do you feel about the "bright line", the policy proposal supported by Jimmy Wales that paid editors never make direct changes to articles?

From the beginning, it was obvious that some people were just trying to use Wikipedia to sell something.

It seems like the necessary minimum, a good place to start; with the obvious caveat that reversion of vandalism (and I mean real vandalism, not "we don't want that story publicized") is not a problem.

Do you think there's a risk from setting a more strict policy that it drives paid editing further underground?

Certainly there's a risk, as there is to more active enforcement of any kind of rules. But we have to take a principled stand on the issue, to send a clear and unambiguous message; and as it is, it's not like there aren't covert paid editors with less ethics than the CREWE folks, out there messing with our articles every day.

PR professionals from CREWE are complaining about the response times on talk pages. Do you think Wikipedia needs to do something to better accommodate them?

No. Wikipedia does not exist as a convenience for them and their bosses. Why should they be privileged above anybody else? Most of the whiners don't bother to learn how we work, and seem unable or unwilling to do so. How complicated is it to post a {{helpme}} tag?

Do you think PR people can be good Wikipedia editors? How often? Can their talk page contribution improve articles? How likely are they to make Wikipedia better?

Many of them are intelligent human beings, and could contribute to this project in other fields, if they wanted to: but not in the area where they are acting as hirelings. Their remarks in talk pages, when genuinely intended to improve the article from an NPOV and accompanied by proper disclosure of COI, can be valuable, and should always be welcomed. A more accurate Wikipedia is a better Wikipedia: never forget that. On the other hand: there is something about that trade that seems to kill the part of a human being's mind that says, "Wait a minute: that's not really true or accurate!", or at least numbs it. Of course, in modern Western society, where people are raised on a non-stop diet of advertising, that part of human judgement seems to have pretty much atrophied in general: look at what passes for political discourse!

How do you think the community's views on paid editing have evolved since 2006, when the media first picked up on it?

I'm not sure how much they have, really. I think a few of the older editors (I won't name names) have been burned by assuming good faith on the part of editors who turned out to be cynically manipulating our trust and openness. We've certainly burned up a lot of pixels talking about it, though.

I think a few of the older editors have been burned by assuming good faith on the part of editors who turned out to be cynically manipulating our trust and openness.

What motivated you to join WikiProject Paid Advocacy Watch?

To provide another set of eyes, as we say, in an area where we are always going to be vulnerable.

The article I contributed to about CREWE is at the top of Paid Advocacy Watch's list to be checked for paid advocacy. Does this mean you have concerns about the article?

Well, duh! There is no industry more obsessed about its own image than the PR industry: look at the spammy articles about PR agencies, the way they hand out little statuettes and plaques to each other, the way they obsess with rankings and billings, etc. It would be beyond belief that the more ethically-challenged members of that trade would not be tempted, at least, to shade the nuances, to "give the truth scope".

What is Paid Advocacy Watch working on now?

I don't watch it that sedulously, so I can't say off the top of my head.

What would you say about the relationship between Wikiproject Cooperation and Paid Advocacy Watch? How are they different? Can they work together?

WikiProject Cooperation is much more trusting, more naïve in its approach to paid editing and paid editors; whereas Paid Advocacy Watch is more skeptical, if not downright cynical.

Do you think it should be policy that paid COI editors declare their conflict of interest?

Hell, yeah!

Do you think Wikipedia is accountable for being accurate? What is your response to the survey publicized as stating that 60 percent of PR professionals claim there are errors on their clients' Wikipedia page (note that many in the community disagreed with the phrasing of the conclusion, including this Signpost Investigative Report). Does this justify editing privileges?

1) Of course we are accountable for accuracy, in all four million articles. 2) The survey, biased though it was, didn't say that, and I'm tired of the Big Lie tactics which are responsible for deliberately spreading the disinformation that it did. Always read the source documents, not the spindoctors' reports about them.

With the Conflict of Interest Noticeboard, Wikiproject Cooperation's Paid editor help board, and Template:edit request, do you think there's a need for another or a single centralized place for paid editors to seek assistance and feedback?

I think we are already bending over backwards to accommodate them.

Do you think editors motivated by professional or monetary gains taint Wikipedia's nobility and independence?

No more than ideological cranks and single-issue fanatics; but that is quite a lot. The thing about mercenary editors is that they are paid (very well, in some cases) to do this full-time, and to persist in trying to sneak across the line and plant their distortions and spam; whereas those watching the borders for raids are more like me, a clerical worker working on his lunch break and weekends, who couldn't even afford to go to Wikimania when it was held in his own country!

The thing about mercenary editors is that they are paid (very well, in some cases) to do this full-time, and to persist in trying to sneak across the line and plant their distortions and spam.

If you personally could make money from working on Wikipedia in some capacity, either as a paid editor, a freelance writer, or a consultant, would you ever consider it?

Only if I abandoned the pleasure and duty of being a legitimate Wikipedian; which means you'd have to pay me a damned good salary with a solid contract in order for me to make that heartbreaking choice. I have nothing against being a paid writer: I am already a freelance writer, have been for over a quarter of a century; and if I were paid professional rates for what I do here, I could retire from my day job. Instead, I do it for the joy of adding to the sum of readily available human knowledge.

Was there anything you wanted to add about your personal COI efforts, such as at COI/N? Maybe a story about an article you cleaned up...?

I really like helping the noobs who honestly don't understand why what they are doing is wrong, but whose topic is genuinely notable and does need an article. Most of these, of course, are non-profits rather than corporations. On the other hand, sometimes I'm really distressed when I have to be the big ol' meanie and tell somebody that their topic just isn't for Wikipedia. The latter, unfortunately, includes the Irish dance troupe my wife and daughter have both danced with: I had to reject an article about it, because it failed to establish notability and lacked reliable sources! I'd love to see a new one written, but I'm not about to touch that myself.

Do you think paid editing could ever be completely stopped? Is that your ideal outcome?

It certainly can't, without changing our model beyond recognizability or utility. It would be my ideal, I guess, that only those genuinely seeking to make this project more accurate were to edit; but we can't let the perfect become the enemy of the good.

It would be my ideal that only those genuinely seeking to make this project more accurate were to edit; but we can't let the perfect become the enemy of the good.

What's your favorite piece of advice about editing Wikipedia?

Advice: "If you don't want your writing to be edited, used, and redistributed at will, then don't submit it here."

Quote: My own line about doing New Page Patrol and COI watch, which I describe as: "drinking from the Magic Firehose of Sewage!"

Last, do you think paid COI editing is a natural part of the encyclopedia's evolution or a grave threat to its future?

Both.

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This is a great interview - thanks for being so forthright Mike! Nick-D (talk) 10:41, 24 July 2012 (UTC)[reply]
Seconded! :) benzband (talk) 11:50, 24 July 2012 (UTC)[reply]
Great work, as always, Mike. - Dank (push to talk) 13:32, 24 July 2012 (UTC)[reply]
  • Orange Mike has the experience and wisdom to know that paid editing has the potential to be a significant issue to Wikipedia. As Wikipedia matures and becomes more influential, monied-interests will have a greater and greater temptation to adjust articles to their side of the story. This is generally not a problem when there are a lot of unpaid volunteers to keep an eye on things. But as editor loss becomes greater, the ability to keep an eye on these issues diminshes. I recently ran across CitiCorp executive William R. Rhodes and noticed that the article had been heavily edited by CitiCorp IPs. Nobody had noticed this issue for a number of years. So I'm concered that if we don't recruit more unpaid volunteer editors to help, we won't be able to fix the existing problems or keep up with new ones. So I would encourage everybody with similar concerns to welcome our new users and try to make Wikipedia a friendly environment because paid editors will be here regardless of how unfriendly things are. Kind regards 64.40.57.60 (talk) 11:45, 24 July 2012 (UTC)[reply]
I looked up the survey result and Mike is correct in accusing Ocaasi of misstating the results.

When asked if there are currently factual errors on their company or client’s Wikipedia articles, 32% said that there were (n=406), 25% said that they don’t know (n=310), 22% said no (n=273), and 22% said that their company or client does not have a Wikipedia article (n=271). In other words, 60% of the Wikipedia articles for respondents who were familiar with their company or recent client’s article contained factual errors.

I don't know if Ocaasi would like to make a note about the actual survey result. It certainly would be a fair use quotation since it being commented on.--BirgitteSB 12:06, 24 July 2012 (UTC)[reply]
Just to be clear, I was merely repeating the PRSA's claimed conclusion of the study, not my own. I added 'publicized' to make that distinction more clear. I also added a link to the Investigative Report in the Signpost disputing that claim. Cheers, Ocaasi t | c 13:35, 24 July 2012 (UTC)[reply]
  • Just my 2 penn'orth (unlike OrangeMike - I'm not an expert on the theories involved, but we are both very regular contributors to WP:EAR where we have to contend with many complaints from COI editors about their articles/edits being deleted). Wikipedia is suffering from a lack of experienced New Page Patrollers who can do the job accurately, which leaves a gaping gap in the capture of paid-for articles. The number of seriously inclined editors of non-contentious articles is apparently waning (whether or not this be due to fewer new editors, or editors leaving the project). The questions foremost in my mind are: Why should I edit Wikipedia as a volunteer when others get paid for it? which is a possible reason for the decline, and more importantly (as an admin): Why should I have to volunteer for free to clean up the COI mess? One possible solution is to provide a proper landing page for new registrations and article creation attempts, that clearly spells out what Wikipedia articles are supposed to be for, how they should be written, and that promoting a political candidate, a company, a product or service, an emerging garage band, or one's self, are not part of the philosophy that many (most?) of us joined the project for. I treat blatant COI editors with the same politeness and respect as I do anyone else, but it certainly stretches my patience to have to do so. Kudpung กุดผึ้ง (talk) 00:21, 25 July 2012 (UTC)[reply]
I want to extend and expand on the "economic" aspect of paid editing's effect on wikipedia's practices, that Orange Mike covers briefly twice, "Wikipedia does not exist as a convenience for them and their bosses." and "Only if I abandoned the pleasure and duty of being a legitimate Wikipedian; which means you'd have to pay me a damned good salary with a solid contract in order for me to make that heartbreaking choice." I already agree in full with Orange Mike's coverage of the effects on content on COI as "drinking from … the firehose of sewage." As Orange Mike notes, many Wikipedians edit because the "pleasure and duty" of the free work we do is radically different to being a clerical worker on lunch break. Wikipedia is a relief from the imposition of wage labour, and the control over the labour process exerted by machine design, process design and immediate supervision that exists in paid work. While wikipedia might have many faults as a work system, it is a work system where each editor has both an immmediate and a collective total freedom to attempt to redefine the work process. Moreover, we can work here knowing that the only motivation for work is the pleasure of the work itself, and the duty to the work itself. We can put being an encyclopaedist, the duty to the encyclopaedia and our readers, first in a way in which we can't when trying to feed ourselves from our labour. The problem is that there is a contradiction, an inherent opposition, between being a convenience for paid editors and their bosses; versus the duty and pleasure of encyclopaedism. To become a convenience, we lose encyclopaedism. This is true at the article level, where we are turned into process operating mechanical-turks, transcribing the demands of PR officials. This is true at the community level, where instead of being Wikipedia, the free encyclopaedia that anyone can edit; we become Britannica for free, now with improved access for PR wonks to fuck with the record. The choice is simple: if we wish to remain a free encyclopaedia, where duty and pleasure guides us to improve the encyclopaedia, we need to police paid editing as if (as they are) people who scab on our free work and try to enslave us. For example, the offer on a "professional services" site for an Administrator to keep content in articles clearly shows how the "wages" paid to one exist off the backs of every other wikipedian, and reduce their freedom to edit into an unpaid job. To the extent we accept paid editing, we betray the encyclopaedic project and our own freedom to edit. Fifelfoo (talk) 01:28, 25 July 2012 (UTC)[reply]
  • I think Orange Mike is terrific and I have a hunch that in about 3 hours drinking beer in a restaurant in Madison, Wisconsin, a reasonable advocate of the CREWE perspective and he could hammer out a deal to more or less settle the matter of COI editing. As he says (1) declarations of COI should be policy; and (2) input of those with COI towards NPOV and more accuracy should always be welcomed; and (3) reversion of real vandalism is never a problem. That doesn't leave a ton of area of disagreement, from my perspective. It comes down to a question of (A) is it okay for involved editors to make uncontroversial edits or not? and, if so, (B) in what manner can these edits be brought to scrutiny?; and further (C) what should be the mechanism for involved editors to move forward ideas about controversial edits? Three hours, ten beers, that could be solved. Getting such a deal through the dysfunctional labyrinth that is the WP decision-making process? Now that's another story... Carrite (talk) 01:04, 31 July 2012 (UTC)[reply]
    Taking the liberty to editorialize a bit outside of the interview, I agree that there's more room for agreement than it often appears. I'm very curious what you think of WP:COI+ which incorporates most of the recommendations you've made above. Cheers, Ocaasi t | c 02:14, 31 July 2012 (UTC)[reply]
It strikes me as very complicated, which will minimize participation levels. In my opinion we need to have a solid, iron-clad rule about mandatory COI declarations (with an associated proviso that there will be no arbitrary blocks or bannings of those making such a declaration on an existential basis) and then we need as a community to determine what sort of edits are kosher and which are forbidden by such editors. The line is somewhere between "no edits at all" and "anything goes." I honestly believe that, contrary to what some Wikipedians feel at a visceral level, MOST PR pros are not out to spam Wikipedia silly but just want some sort of honest and reliable mechanism to ensure that NPOV prevails for their clients. That can either be achieved by monitored direct editing or it can be achieved by some sort of new and substantial mechanism generating uninvolved editing by others. Given the thinness of the content-creation corps at WP, I think that monitored direct editing is probably the answer. Maybe COI certification helps get us there, but it needs to be a simple process that generates a universally-accepted credential, otherwise people would be taping a target to their back by becoming certified COI editors. So I don't know.
We all have our biases, every single one of us. To edit at WP one needs to be able to set them aside and really believe in and practice NPOV. That is a difficult standard and it will never be universal, sadly. There will always be problems. The best we can do is to attempt to educate newcomers to make them aware of this philosophy and its necessity in a massive collaborative project such as ours. I don't know if certification helps solve this or not. I suppose Orange Mike and others of his perspective are better people to ask... Carrite (talk) 02:30, 31 July 2012 (UTC)[reply]



       

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