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Special report

Olympics readership depended on language

A special Traffic Report: the Olympics

The past few weeks of the Traffic Report have been dominated by the 2016 Summer Olympics. Since the Olympics are one of the world's biggest international events, you might guess that it dominated the most-viewed articles of other language Wikipedias. And you would be right. But the topics of interest around the world show interesting variations. We love the Olympics, but also love our own Olympics and Olympians.

Using the WMF data available through TopViews*, we compiled charts of the 15 most popular Olympic-related articles for the period of August 5–21, the official period of the Olympics, for seven different language Wikipedias: English, Spanish, German, Portuguese (the language of Brazil, the host country), Russian, French, and Japanese. We considered, but declined, to include the Chinese Wikipedia due to its blockage in China greatly affecting its viewership.**

Michael Phelps is big everywhere, except in Japan.

First of all, Michael Phelps really is popular worldwide. His biography was far and away #1 in English, #2 in Russian and Spanish, #3 in Portuguese, #4 in French, and #5 in German. Similarly, Usain Bolt was generally behind Phelps, and solidly the second most popular athlete of the Games. He ranked #3 in English, #4 in Spanish, #5 in Russian, #6 in Portuguese and French, #8 in Japanese, and #11 in German.

But the old saying "big in Japan" did not apply to Phelps, where he placed 12th, the only place where Bolt was about 25% more popular. To be big in Japan, though, you really had to be Japanese—the top seven Olympic-related articles were filled by Japanese medalists, not even interrupted by general articles like 2016 Summer Olympics (#1 on five lists) or the All-time Olympic Games medal table which were usually popular across the board. Japan's list was led by Saori Yoshida, who won wrestling silver, and had 240% the views of Phelps. She was followed by many others, presumably now household names in Japan, including gymnast Kōhei Uchimura (#2) and table tennis whiz Ai Fukuhara (#3).

Though the Japanese Wikipedia is the most extreme case, it is not fair to single it out; the data reveals that every language edition tends to favor its own. French judo practitioner and gold medalist Teddy Riner beat Phelps and Bolt on the French Wikipedia. Elsewhere, local favorites were not far behind Phelps and Bolt. In Spanish, Argentine tennis player Juan Martín del Potro, who won silver, was #5, and Spaniard Rafael Nadal was #9. In German, horizontal bar gold medalist Fabian Hambüchen (#8) was the top local hero. And in English, American gymnasts including Simone Biles (#4) and Aly Raisman (#9), and swimmers Katie Ledecky (#8) and Ryan Lochte (#11), were prominent, though India's P.V. Sindhu, who won silver in badminton, drew an impressive #6 showing on the otherwise American-dominated list. Sindhu and the top Americans, other than Phelps, do not appear on the other charts. And vice-versa: English speakers, for instance, were not focused on the three medals won by Russian gymnast Aliya Mustafina (#6 in Russia); she doesn't appear anywhere on the English (or other) charts.

Saori Yoshida won wrestling silver for Japan.

Everybody wants to know how everyone else is doing; medal table charts were also popular articles, including the All-time Olympic Games medal table and the 2012 table. But people especially want to know how their country is doing. Thus the Spanish Wikipedia saw Mexico at the Olympics at #10, Colombia at the Olympics at #11, and Argentina at the Olympics at #13. Brazil at the Olympics was #5 on the Portuguese Wikipedia, and in their respective domains, Russia at the 2016 Summer Olympics was #3, and France at the 2016 Summer Olympics was at #10.

Not popular in English, but rather popular elsewhere, was Football at the 2016 Summer Olympics. Perhaps because the American women's team floundered, no football-related articles are in the English Top 15, but such articles hit #3 in Germany (who won medals in both men's and women's), #7 in Spanish, #8 in Portuguese, and #14 in Russian. But if your country is good in a sport, like Germany was in football, or France was in the modern pentathlon (women's silver, #5), that's what you're most likely going to watch.

Our data collection showed that the Olympics were very popular everywhere. Other non-Olympic topics do appear in their general charts (remember the charts below are Olympic-only articles), just as we see on the Traffic Report, but to about the same extent. The lone exception may be Russian, where the popularity of other articles such as the film Suicide Squad seemed a bit higher—perhaps a reflection of the disqualification of many Russian athletes.

So, just like the Ancient Olympic Games brought together all of Greece, the modern Olympics does seem to bring us all together. We may celebrate our own victories a bit more, but that is part of a human nature we all share and treasure.

English Wikipedia

Indian badminton star P.V. Sindhu, #6, earned her position among a slew of Americans on the English Wikipedia.
Rank Views Article Notes
1 8,541,642 Michael Phelps American swimmer
2 5,834,783 2016 Summer Olympics
3 3,972,644 Usain Bolt Jamaican sprinter
4 3,047,891 Simone Biles American gymnast
5 2,069,683 Olympic Games
6 2,046,156 P.V. Sindhu Badminton silver for India
7 1,941,000 Aly Raisman American gymnast
8 1,833,635 Katie Ledecky American swimmer
9 1,833,545 2012 Summer Olympics medal table
10 1,825,836 List of Olympic Games host cities
11 1,784,183 Ryan Lochte American swimmer
12 1,717,762 All-time Olympic Games medal table
13 1,635,559 2024 Summer Olympics
14 1,630,544 2020 Summer Olympics
15 1,524,028 India at the 2016 Summer Olympics

Spanish Wikipedia

Juan Martín del Potro of Argentina (#6) won silver in men's singles tennis.
Rank Views Article Notes
1 1,524,498 Juegos Olímpicos de Río de Janeiro 2016 2016 Summer Olympics
2 1,215,234 Michael Phelps
3 1,157,139 Juegos Olímpicos Olympic Games
4 668,756 Usain Bolt
5 436,819 Anexo:Medallero de los Juegos Olímpicos de Londres 2012 2012 Summer Olympics medal table
6 421,968 Juan Martín del Potro Won silver for Argentina in tennis
7 352,667 Torneo masculino de fútbol en los Juegos Olímpicos Honduras and Colombia made the men's football quarterfinals.
8 317,600 Nadia Comăneci Noted Romanian gymnast
9 276,550 Rafael Nadal Won gold in doubles tennis for Spain.
10 274,812 México en los Juegos Olímpicos Mexico at the Olympics, they won 5 medals.
11 260,072 Colombia en los Juegos Olímpicos Colombia at the Olympics, they won 8 medals.
12 253,384 Anexo:Medallero histórico de los Juegos Olímpicos Summer-only all time medal table?
13 252,299 Argentina en los Juegos Olímpicos Argentina at the Olympics, they won 4.
14 251,716 Anexo:Medallero de los Juegos Olímpicos de Río de Janeiro 2016 2016 Summer Olympics medal table
15 249,200 Juegos Olímpicos de Londres 2012 2012 Summer Olympics

German Wikipedia

Laura Ludwig (#10) and Kira Walkenhorst of Germany won gold in beach volleyball.
German Wikipedia
Rank Views Article Notes
1 1,194,670 Olympische Sommerspiele 2016 2016 Summer Olympics
2 424,724 Medaillenspiegel der Olympischen Sommerspiele 2012 2012 Summer Olympics medal table
3 379,697 Olympische Sommerspiele 2016/Fußball Germany won women's gold and men's silver in football.
4 366,095 Medaillenspiegel der Olympischen Sommerspiele 2016 2016 Summer Olympics medal table
5 328,098 Michael Phelps #1 on en.wiki
6 259,090 Ewiger Medaillenspiegel der Olympischen Spiele All-time Olympic Games medal table (#12 on en.wiki)
7 231,559 Moderner Fünfkampf Modern pentathlon; Germany did not medal
8 226,895 Fabian Hambüchen German gymnast, gold in horizontal bar
9 225,299 Olympische Spiele Olympic Games
10 214,151 Laura Ludwig German, won gold beach volleyball
11 211,147 Usain Bolt #3 on en.wiki
12 183,147 Angelique Kerber German, won silver in tennis
13 175,795 Fußball bei den Olympischen Spielen Football at the Summer Olympics
14 167,722 Franziska van Almsick Famed German swimmer 1992–2004 Games
15 161,435 Isabell Werth German, two medals in equestrian events

Portuguese Wikipedia

Brazilian Daiane dos Santos (#9) appeared in the 2004–2012 Olympics.
Rank Views Article Notes
1 433,708 Jogos Olímpicos de Verão de 2016 2016 Summer Olympics
2 423,637 Lista de medalhas brasileiras nos Jogos Olímpicos List of Olympic medalists for Brazil, back to 1920.
3 362,416 Michael Phelps
4 351,361 Jogos Olímpicos Olympic Games
5 315,302 Brasil nos Jogos Olímpicos Brazil at the Olympics, they hosted and won 19.
6 277,247 Usain Bolt
7 247,965 Anéis olímpicos Olympic symbols
8 215,149 Futebol nos Jogos Olímpicos Football at the Summer Olympics
9 197,842 Daiane dos Santos Brazilian gymnast at 2004–12 Olympics
10 193,547 Quadro de medalhas dos Jogos Olímpicos All-time Olympic Games medal table
11 192,958 Olimpíada Olympiad
12 186,631 Marta (futebolista) Brazilian footballer Marta, Olympic flag carrier
13 186,364 Seleção Brasileira de Voleibol Masculino Brazil men's national volleyball team won gold.
14 168,989 Arthur Mariano Brazilian gymnast won bronze.
15 154,990 Jogos Olímpicos de Verão de 2012 2012 Summer Olympics

Russian Wikipedia

Russian gymnast Aliya Mustafina (#6) won three medals at this Olympics, including gold in uneven bars.
Rank Views Article Notes
1 1,552,310 Летние Олимпийские игры 2016 2016 Summer Olympics
2 576,288 Фелпс, Майкл Michael Phelps
3 364,187 Россия на летних Олимпийских играх 2016 Russia at the 2016 Summer Olympics
4 329,134 Общий медальный зачёт Олимпийских игр All-time Olympic Games medal table
5 322,947 Болт, Усэйн Usain Bolt
6 317,703 Мустафина, Алия Фаргатовна Aliya Mustafina won three gymnastics medals
7 305,320 Летние Олимпийские игры 2012 2012 Summer Olympics
8 224,690 Медальный зачёт на летних Олимпийских играх 2016 2016 Summer Olympics medal table
9 222,854 Итоги летних Олимпийских игр 2012 года 2012 Summer Olympics medal table
10 216,933 Исинбаева, Елена Гаджиевна Russian pole vaulter and past medalist, banned from Rio
11 194,243 Ефимова, Юлия Андреевна Russian swimmer won 2 silvers.
12 171,751 Мамун, Маргарита Russian rhythmic gymnast, won all-around gold
13 168,178 Олимпийские игры Olympic Games
14 145,593 Футбол на летних Олимпийских играх 2016 Football at the 2016 Summer Olympics
15 134,863 Клишина, Дарья Игоревна Russian long jumper, placed 9th

French Wikipedia

Judoka Teddy Riner of France was the most popular athlete on the French Wikipedia.
Rank Views Article Notes
1 669,735 Jeux olympiques d'été de 2016 2016 Summer Olympics
2 429,262 Teddy Riner French judo gold medalist
3 405,793 Tableau des médailles des Jeux olympiques d'été de 2012 2012 Summer Olympics medal table
4 373,679 Michael Phelps
5 328,205 Pentathlon moderne Modern pentathlon, France won women's silver.
6 328,032 Usain Bolt
7 255,625 Jeux olympiques Olympic Games
8 245,390 Tony Yoka French boxer, won gold
9 238,487 Décathlon Kévin Mayer of France won silver
10 199,487 France aux Jeux olympiques d'été de 2016 France at the 2016 Summer Olympics
11 187,973 Estelle Mossely French boxer, won gold
12 187,174 France aux Jeux olympiques France at the Olympics
13 171,942 Jeux olympiques d'été de 2020 2020 Summer Olympics
14 156,970 Football aux Jeux olympiques d'été de 2016 Football at the 2016 Summer Olympics
15 153,247 Pentathlon See #5

Japanese Wikipedia

Table-tennis player Jun Mizutani won two medals and was the seventh-most popular athlete in Japan, but that was still more popular than both Phelps and Bolt.
Rank Views Article Notes
1 820,546 吉田沙保里 Saori Yoshida won wrestling silver.
2 649,113 内村航平 Kōhei Uchimura won two golds in artistic gymnastics.
3 553,213 福原愛 Ai Fukuhara won table tennis bronze
4 549,533 ケンブリッジ飛鳥 Asuka Cambridge, silver in 4×100 relay
5 503,043 伊調馨 Kaori Icho, wrestling gold
6 482,702 ベイカー茉秋 Mashu Baker, judo gold
7 442,357 水谷隼 Jun Mizutani, 2 table tennis medals
8 429,937 ウサイン・ボルト Usain Bolt
9 384,173 松友美佐紀 Misaki Matsutomo, tennis gold
10 366,963 伊藤美誠 Mima Ito, table tennis bronze
11 344,874 ロンドンオリンピック (2012年) での国・地域別メダル受賞数一覧 2012 Summer Olympics medal table
12 341,853 マイケル・フェルプス Michael Phelps
13 328,527 近代オリンピックでの国・地域別メダル総獲得数一覧 All-time Olympic Games medal table
14 306,033 石川佳純 Kasumi Ishikawa, team table tennis bronze
15 291,440 リオデジャネイロオリンピック 2016 Summer Olympics

Notes

The Arabic Wikipedia was also considered.[2] Though it has more traffic than the Bengali project (their 2016 Summer Olympics article was #1, showing users go there for topical information, the general Olympics Games article was #2, and Phelps was #10 among all articles), but only about 50 articles on that project broke 50,000 views during the Olympics, and primary encyclopedic articles (like Egypt and Saudi Arabia) were among them. Ultimately, space and time limitations led to the selection of seven languages to sample.
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For what's worth, Yoshida (4th Olympics, gold at all three previous attempts), Uchimura (world champion every year since 2009) and Fukuhara (on the national team since she was 11 years old, flag bearer at the Beijing Olympics) were all household names in Japan long before people read their Wikipedia bios this year. AtHomeIn神戸 (talk) 01:26, 7 September 2016 (UTC)[reply]

In the article, you mentioned that Germany won silver in both men's and women's football; they actually won gold in the women's tournament. Dynaboyj (talk) 05:32, 12 September 2016 (UTC)[reply]

I wondered why only these languages were sampled, so I quite appreciate your comments about why other languages were excluded. Nyttend (talk) 12:32, 13 September 2016 (UTC)[reply]



       

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