Twice recently, television organizations have been accused of attempting to use Wikipedia for promotional purposes. The BBC recently added articles on Jamie Kane and Boy*d Upp, a fictional character and band existing in a BBC alternate-reality game. In another incident, G4's Attack of the Show program, to commemorate an appearance by Jimbo Wales, created User:Attackoftheshow, a user page which was used primarily as a sandbox for interested viewers to edit, raising questions over whether the usage was permissable or not.
On 12 August, a new user created an article about Jamie Kane, asserting that the fictional star of a boy band was real. The article was quickly tagged for speedy deletion, then taken to VfD. Uncle G and other editors changed the article, expanding it and making note that the band was fictional. The VfD subsequently failed, though a series of unsigned and unregistered users attempted to vote.
Later, an article on the fictional band, Boy*d Upp, was created by an IP address inside the BBC, assumed to be a BBC employee. This article was also tagged for VfD, and was deleted, then redirected to Jamie Kane. BBC confirmed that an employee had written the article, but denied that it was meant to promote the game:
On 16 August, G4 aired an interview with Wikipedia founder Jimbo Wales. They created a user page for the show, where viewers could edit as they pleased. Vandalism ensued, and just a day after the episode aired, and over 1200 edits after the page was created, the page was protected. As of press time, the page is still protected to deal with vandalism.
Tony Sidaway protected the page immediately after it was created, but Jimbo unprotected it and instructed administrators to leave it open, because he had already talked with G4, and authorized the move.
From Wikipedia's point of view:
From the marketers point of view the Wikipedia is a difficult choice:
This raises the legitimate question of whether marketing spam may be a problem in the future. While this is a common occurrence on Special:Newpages patrol, a more confusing type of spamming such as the Jamie Kane articles may occur, where many users may be confused over whether the article's content is real, fake, or even vanity. Perhaps what is most reassuring is that all three pages were quickly found and taken care of. Nevertheless, this is a problem that may occur again in the near future.