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As the Wikimedia Fundraiser enters its seventh week, a personal appeal from Jimmy Wales banner is being displayed across all projects, including non-Wikipedia projects, which have not had banners for the majority of this fundraiser. The appeal from Wales, which links to a short letter and donation page, is doing well; the first day of the appeal led to the highest donation day in Wikimedia history, with $430,893 donated.
In addition to the daily fundraiser statistics, a new link on the Wikimedia Foundation wiki shows the performance of the individual fundraising banners by day. The banners have markedly different results from one another; Rand Montoya, Head of Community Giving, noted on the Wikimedia blog that one banner based on a donation comment ("I couldn’t ignore that banner at the top of the site anymore... I use Wikipedia far too often to ignore the need!") did better than any other banner before the appeal from Wales started running.
Also last week, there was discussion over a fundraising banner that featured Craig Newmark of Craigslist on both the Village Pump and the Foundation-l mailing list, with some questioning whether this banner was advertising for Craigslist. The notice, which raised around 740 donations on December 15, is no longer running.
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