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In the media

Fernando, governance, and rugby

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By Smallbones

OK Google, what is a Fernando Machado burger?

Fernando Machado, Chief Marketing Officer of Burger King and Restaurant Brands International is leaving his job according to PRWeek (free registration), which reports his 3 biggest "hits" and 3 biggest "misses" in advertising campaigns. Marketing miss #1 was a 15 second advert from 2017 ending in the phrase "OK Google, what is a Whopper burger?" The ad was supposed to activate a Google Home smart speaker to recite a marketing spiel with the list of Whopper ingredients that User:Fermachado123 had inserted as the introduction of the Wikipedia article Whopper. By the time the TV advert ran, its text had been changed – some claimed it had been vandalized – and it's unclear whether any potential customers ever heard the advert at all. Fernando, you still owe Wikipedians an apology.

Cracking Wikipedia's governance problems

4 Wikipedia Editing Scandals That Slipped Under Readers' Radars in, an apparently humorous website. Three of the four editing scandals focus on admin behavior and might be viewed as anything but humorous. They are:

Women play rugby

Nevertheless, only 3% of Wikipedia's biographies of rugby players are about women, according to brewer Guinness as reported in Sport Industry Group last week. Only 30% of the players in the 2021 Women's Six Nations Championship, which ended yesterday, had an article on Wikipedia. Only 14% of those articles had more than a basic bio and a photo. Articles on the squads representing England, France, Ireland, Italy, Scotland, and Wales, had only 10% of the words (900 to 9,000) of the same nations men's squads.

Wikimedia UK and Guinness teamed up with the goal of having an article for each player in the tournament from the four "home nations". The players from France and Italy were left out of this goal. The sponsors invited Wikipedia editors, fans, writers, and journalists to help out by creating or adding to articles about all notable women rugby players, which seems to have changed some of the numbers reported above. England beat France to win the championship.

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